All posts tagged: Crowdfunding

Wednesday Sightings: Head in the Clouds (All it Takes is an Idea)

In the age of social media, some of the platforms that bring with them a lot of promise are crowdfunding platforms, arguably the most popular ones being Kickstarter and Charity Water. All it takes is an idea, and anyone can appeal to the world why they should get to have their dreams realized, or why their cause is important. As a marketing communications professional, digital marketer and full time idealist, crowdfunding has always peaked my interest. Inspiring stories, such as movies being produced with the help of people instead of big production companies for complete creative control, and more importantly, wells being dug around the world in places where clean water was next to impossible before, prove the power of these platforms in making a difference. One example of a project that was realized through Kickstarter was the “Head in the Clouds” project, an installation made up of recycled materials in Governors Island in the summer of 2013. We did not know what we were going to find in Governors Island when we went there …